Open to every part of tourism, at every scale.

Hotels & hospitality groups

Strengthen the relationship between hospitality, place, local communities and ecological systems.

From independent retreats to international groups.

Where to begin

• Move a share of food purchasing to local producers, and publish the baseline.
• Invite guests to a restoration day with a local conservation partner.
• Open a paid apprenticeship for young people from the community.

Destinations & public institutions

Support a shared direction for tourism that creates long-term value for destinations.

Tourism boards, DMOs, ministries, regional and local authorities.

Where to begin

• Hold an open community forum on the future of tourism in the destination.
• Publish baseline indicators for water, local employment or visitor pressure.
• Recognise and promote local artisans and producers.

NGOs & community organisations

Help bring local knowledge, conservation work and community priorities into the wider tourism conversation.

Conservation, cultural, community-based and civil-society organisations.

Where to begin

• Launch a partnership with a tourism business around a local priority.
• Run a habitat, coastline or watershed restoration activity.
• Document traditional knowledge, with the community’s consent.

Universities & research institutions

Contribute knowledge, education, evidence and critical discussion.

Universities, hospitality schools, research centres and their students.

Where to begin

• Host an open lecture or seminar on regenerative tourism.
• Publish a case study or a data set on a local destination.
• Set student projects that respond to a real need of a partner place.

Associations & industry organisations

Mobilise networks around a common commitment.

Hotel and tourism associations, professional networks and chambers.

Where to begin

• Invite your members to sign and to register one action each.
• Convene a peer session to share practices that work.
• Publish a collective summary of members’ actions and lessons.

Other aligned organisations

Participate where tourism intersects with culture, nature, food systems, wellbeing and local prosperity.

Tour operators, regenerative initiatives, producers and aligned businesses.

Where to begin

Choose the action your place needs most from the eight families of action in the Global Manifesto.